Digital Marketing Courses

Green Reef offers an all comprehensive Digital Marketing Course for aspirants in Mumbai and Kolkata centers. Learn basic to advance concepts of Digital marketing and earn instantly. The student will be exposed to various digital marketing tools to make them industry ready and competent enough to create a buzz in digital world.

Duration

3 Months

Class Duration

90 Mins

Fees

25000/-

Understanding Digital Marketing
  • What is digital marketing?
  • How digital marketing is different from traditional marketing?
  • Why digital marketing must be combined with traditional marketing?
  • How Digital Marketing is affecting business?
 
Website planning and architecture
  • Understanding nature of business for website
  • Understanding customer requirements and your suggestions
  • Choosing right domain name
  • Understanding target audience
  • Getting the website ready which is mobile friendly
  • How to get developed User-friendly and SEO friendly website?
  • Why UX/UI of website is crucial for better marketing?
Social Media Marketing (SMM)
  • Understanding Importance of Social Media
  • What is social Media Marketing and why it’s important for online presence and branding?
  • Detailed coverage on Facebook
  • Detailed coverage of Twitter
  • Detailed coverage of Google plus
  • Detailed coverage of LinkedIn
E-mail Marketing
  • Why email marketing for business?
  • Understanding Do’s and don’ts of E-mail marketing
  • Creating attractive email content
  • How to avoid web spamming?
  • How to track your email conversion sand visitors through emails?
Lead generation and conversion
  • Understanding Lead generation process
  • Why leads are essential for target customers?
  • How to collect genuine leads?
  • How to use your lead for best results?
  • Understanding newsletter for lead generation
Digital Display Marketing
  • What is banner advertising?
  • How to advertise your banner on You Tube?
  • How to advertise your banner on Facebook?
  • How to advertise your banner through Adword?
  • Identifying websites where we can advertise our banners
  • Text Links vs Graphic links
E-commerce website marketing
  • Understanding concept of how e-commerce websites works
  • How UI/UX is crucial for e-commerce websites?
  • How to Apply Organic SEO strategy for e-commerce website promotion?
  • Using Facebook for online promotion of e-commerce website
  • Doing On-page and Off-page SEO for e-commerce websites
Adword (PPC) campaign
  • What is PPC?
  • How it’s different from Organic SEO?
  • How to create Adword account and manage?
  • How to create successful campaign?
  • How to create better ads?
  • Understanding bidding in Adword
  • Understanding conversion in PPC
Mobile Web Marketing
  • Understanding Mobile Marketing
  • Why mobile marketing you should not overlook?
  • How mobile advertising is different from desktop version?
  • How to create effective banners for mobile marketing?
  • What is mobile apps and how to optimize it on Google play?
Blog and earning through Adsense
  • How to create free blogs?
  • How to write effective blogs?
  • How to optimize blogs?
  • Engaging your visitors in your blog?
  • How to apply for AdSense?
  • How to earn extra money through AdSense?
Affiliate Marketing
  • Understanding Affiliate Marketing
  • How to find best paying affiliates sites?
  • Detailed coverage in CJ(commission junction)
  • How to optimize your blog and website for affiliate marketing?
Web Analytics and visitors tracking
  • What is Google Analytics?
  • How to create analytics accounts?
  • How to integrate code on your website?
  • How to track your visitors?
  • How to optimize your blog/website as per users visits?
  • Changing your business strategy as per your visitors behaviour
Content Marketing
  • Why quality content is essential for website?
  • How to write unique content?
  • How to engage your visitors with useful content?
  • How to submit your content in the web for link generation?
  • How to earn as freelance content writer?
YouTube Advertising
  • How to post your video on You Tube?
  • How to optimize video for better search presence?
  • How to advertise on You Tube?
  • How to earn money on You Tube?

Technology Used

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